La Bourgeoise Parisienne
A Parisian artisanal food brand launch — complete brand identity, product visuals, social media presence, and digital foundation.
Project overview
La Bourgeoise Parisienne is a distinguished food manufacturing brand based in Paris, dedicated to producing premium artisanal products. The brand is launching its line of gourmet sauces, jams, and pâté à tartiner, along with more than 50 other products. Deeply rooted in Parisian culinary traditions, the project focused on creating a strong, elegant brand identity and a digital presence that reflects its artisanal craftsmanship.
Our approach
Our approach began with in-depth market research and positioning to understand the competitive landscape and identify opportunities for differentiation. From there, we developed a cohesive brand identity inspired by Parisian nobility, designed a new logo system, and crafted a compelling narrative through typography, patterns, and colors. In parallel, we collaborated on 3D product modeling and label design to bring the product line to life visually. We then extended the identity into social media, catalog, and website designs to establish a holistic and consistent brand presence.
Our Core Focus Areas:
- Market Positioning — Identifying niche opportunities in the gourmet Parisian food sector through targeted research.
- Logo Evolution — Redesigning the brand logo to reflect Parisian elegance, heritage, and artisanal values.
- Brand Identity System — Crafting multiple logo types, brand patterns, color stories, and typography for cohesive storytelling.
- Product Visualization — Collaborating with a 3D artist to create high-fidelity models and labels of gourmet products.
- Social Media Presence — Designing an elegant Instagram identity aligned with the brand’s visual language.
- Catalog & Website — Laying the foundation for the digital ecosystem with V0 versions of the catalog and website.
Key Challenges & Solutions
Standing Out in a Competitive Market
The gourmet food sector in Paris is crowded with brands claiming authenticity. Through research and strategic positioning, we identified a clear niche focused on traditional Parisian craftsmanship and high-quality visuals to differentiate La Bourgeoise Parisienne.
Translating Heritage into Design
The initial logo lacked depth and historical resonance. We reimagined it by blending minimalism with noble Parisian aesthetics — creating a memorable symbol supported by refined typography and French heritage cues.
Scaling Visual Identity Across Mediums
Ensuring consistency from physical products to digital platforms required a robust identity system. We built a flexible design system adaptable to packaging, social media, and digital touchpoints.
Client’s word
reviewsThis identity truly captures the Parisian elegance and artisanal spirit we envisioned for our brand.
